Digital Marketing

What Makes Desktop Publishing the Preferred Choice for Marketers?

Desktop publishing (DTP) uses computer applications to create electronic versions of information such as brochures, documents, books, presentations, and even website content. This ability to combine numerous layouts, which would otherwise be carried out separately at printing presses, makes DTP a crucial part of creating and transmitting the information. This blog summarises why DTP is the preferred choice for marketers when it comes to creating winning campaigns that are original.

Evolution of DTP

DTP was used to support printed material earlier, but now it also supports various modes of electronic information. A modern DTP application can be a graphic design tool, word processor, and publishing tool.

Over the past 10 years, the way we consume information has changed significantly due to the rapid expansion of smartphones and personal computers. Instead of publishing the same material in a different form, factor, or device for each screen size, modern DTP software provides a content output that adapts dynamically to all screen sizes.

Top DTP software

The best desktop publishing tools make it simple to design marketing materials for print and digital distribution, including flyers, brochures, and more. Some of the most popular DTP software include:

  • Adobe Design
  • Affinity Publisher
  • QuarkXPress
  • Microsoft Publisher
  • Viva Designer
  • Xara Page & Layout Designer
  • Scribus
  • Swift Publisher
  • LucidPress

Advantages of using a DTP software 

Now that we are clear about the application and simplicity associated with using DTP, here are some of the top reasons why marketing professionals prefer DTP:

  • Eliminate operational overhead

Regularly creating advertising materials using desktop publishing software eliminates the need to employ a third-party printing company. So, you need not invest in vendor staff members or use pricey graphic design work.

For simple DTP production, merely a computer, software, and a printer are needed. However, outsourcing desktop publishing requirements to DTP experts is a reasonable option for reducing production costs if you don’t want to invest in DTP hardware and software. There is no need for additional software upgrades or equipment when you outsource DTP services.

  • Greater productivity

As the timing of marketing campaigns is crucial for getting maximum results, productivity and efficiency are vital components in every marketing campaign.

DTP uses cutting-edge technology and has an intuitive user interface. As a result, it should go without saying that the output rate increases manifold when DTP is employed.

Furthermore, if you outsource your finished project will be superior and require fewer changes, thus saving time, money, and resources.


WYSIWYG stands for what you see is what you get. This acronym references the notion that DTP software will give you exactly what you see on the screen in printed form.

If we ever created a word file project and then printed it out only to discover a significant discrepancy between what it seemed on the computer and what it is in our hands, we will understand why this feature is so important.

As a result, a website layout can be easily modified and optimized without being tested on paper. The WYSIWYG feature of DTP gives us an advantage over those who struggle to cut and paste text using a word processor.

  • Host of professional layouts

Using basic templates offered by word processing programs like Microsoft Word or what is available through a printing company means employing templates and layouts that are most popular and used by other businesses. As a result, it is demanding to develop a unique and professional campaign that helps a company stand out from its rivals.

Many companies try to develop a brand instead of using one-off marketing materials.

A company that uses desktop publishing software has access to a greater collection of templates. The company may even create a special template to suit its needs. It is a terrific method for raising client brand recognition and identity.

  • Easy-to-make revisions

If a company relocates and wants to alter a location on a frequently re-printed advertisement, or if a price is no longer valid, a corrected version can be easily created using desktop publishing software. It saves time and money that otherwise would have been spent letting a graphic designer redo the entire piece.

  • A slew of customizations

With desktop publishing software, the design can be easily altered, bringing it closer to meeting the requirements and the vision of a marketing campaign. As a result, we can easily make changes instead of settling for the format found in a template. We can alter every file however we like, no matter how little the modification.

Today, businesses and individuals partner with providers of creative design services for superior designs. However, DTP has the potential to leave a lasting impact on clients with diverse expectations. When utilized correctly, DTP, with its built-in personalization, is a winning strategy.

Final Thoughts

By doing away with the need for outside print vendors, desktop publishing software can help marketers save costs, time, and resources. Investing in DTP is a natural move if companies employ printed materials frequently. DTP keeps it professional and powerful yet subtle.