You feel like you’ve been there, done that, right? It can get really tough trying to figure out ways to present your content in new and exciting ways. And with over 1 billion monthly users across Instagram, it’s important to get your brand out there.
But how do you do that when you feel you’re rehashing old content? Finding new ideas for your page is exhausting, we know. That’s why we’ve put together a list of some creative Instagram story ideas just for you. Give them a try today!
Why Are Your Instagram Story Ideas Important?
Instagram stories are not only fun and easy to consume, they’re engaging. And engagement is everything on Instagram, especially with the ever-changing algorithm. The story format also suits plenty of different platforms, like Pinterest and Facebook, so it’s easy to share one piece of content across multiple sites.
With more and more features being added all the time, there’s no reason not to explore the possibilities of stories. And learning how to use Instagram stories properly could boost your business and brand to new heights. So, without further ado, let’s look at some of our top Instagram content ideas.
Introduce a New Product
While this may not seem like a revolutionary idea, introducing a new product using stories is a great way to boost sales and engagement. Because they’re only up for 24 hours, you can (and should!) post several times to make sure you’re staying fresh in people’s minds.
It’s all well and good to announce a product and leave it till your launch date, but your audience will thank you for the constant reminders, especially in the busy world of social media.
Explain a Product
That product we were talking about? Show it in action, explain the details of it, and most of all, show it off! This is about selling without selling. Current and future customers want to understand what your product does, and an explanation could mean the difference between someone going for your product versus your competitors.
If you want to keep an explanation up for longer than the 24-hour timeframe, pin it to your Instagram Story Highlights. In doing this, even new followers can learn about how your product works.
For cute Instagram story ideas, a fun mini-tutorial is the way to go. They serve two purposes, and it’s not just about explaining it all over again. This is especially true if you sell something that people need to use regularly. A tutorial can show the best way to hold the product, what to use with it, and what using it is actually like.
Another fun idea is to get someone else to make a tutorial or try out your product. It can be good for people to see someone more impartial give it a go.
Highlight a Promotion
Got a new discount code? Or have a sale coming up? Let people know! Hype them up using Instagram stories and build momentum before the launch of your sale. You can use a countdown feature to keep people in the loop and keep them excited about your upcoming promotion.
If you want your followers to feel like they’re part of something exclusive, then offer sneak peeks into your newest products. Others will see this and feel like they’re missing out by not being part of your “inner circle.” Plus, sneak peeks are great for sharing, so you’ll find your followers pushing your content for you. This is a guaranteed way to automatic IG likes.
Behind the Scenes Tour
Customers really love transparency, and a behind-the-scenes story can help you build their trust. Everyone is interested in seeing what’s going on in your operation, and it’s also a great opportunity to educate people on your process. This is especially ideal if something about your process is unique.
Do you focus on eco-friendly materials or do you wrap every single package by hand? Show that to your viewers and get them invested in every step of the journey.
Introduce Your Team
If you don’t have a team, that’s okay! You can be a one-man team. It could even be funny to show yourself in different outfits, acting out the roles you undertake. If you DO have a team, even better.
It’s a sure-fire way to make relatable content to show your potential customers the awesome humans on your team. It helps them like they know and trust you, and shows that there is more going on behind the logo. You can get one of your team members to take over your account and post about their day, or have your team offer tips and insights.
Testimonials and excellent reviews sell content way better than anything else you can do. It’s easy to see by now that people love to interact with other people, even if there is no point where they actually physically interact. As social creatures, we like to see that the product is fun and safe and that it is worth the money.
So get permission from someone who gave you a dazzling review and share it to your stories! It’s recommended that you pin this to your highlights as well.
Share a Poll or Quiz
Nothing works better for engagement than a poll or quiz. You could also try an “ask me anything” kind of format, where you bring something light and funny to the table. Instagram has a bunch of powerful Story Stickers, which are incredible for engagement. All you need to do is use quiz stickers or hold polls, add a picture or video, and voila! Instant post, guaranteed engagement.
Stories Boost Engagement
Stories work in more ways than one. They’re a glimpse into your world, but also a way for you to reach new audiences and show a more authentic version of yourself. It’s important to always explore and finding new Instagram story ideas is just one way to evolve your content.
Why not try some of these new techniques today? If you enjoyed this article, be sure to check out some of our other lifestyle and social articles!