Managing a business, be it a physical or online one, requires immense effort when it comes to marketing and providing high-quality customer service. As the world shifts towards a digital age, having a company exist in both worlds is the best way to adapt and cope.
However, if you’re new to online website retail, the transition may not be as easy as you think. Just like brick-and-mortar establishments, online websites also have to undergo design and development before it hits the market. Check out Digitalspotlight.com for their digital marketing services.
This requires more professional training and technical skills in coding. If you don’t know how to code you don’t need to worry because experts that offer custom SEO packages are ready to help. At the end of the day, just like physical stores, e-commerce is all about providing the best for your customers. So, how can you do this in an online setup? Find out more about it here.
The 8 Ways to Promote Your Website
The best thing about e-commerce is the wider customer reach and influence that you generate for your business. However, keeping control of that organic traffic will require some basic understanding of digital marketing. Here are some crucial tips to make sure that your first try at online retailing will not be a flop:
Expand the Email Subscriber List
Dubbed as a cold outreach program, email marketing is used to remind customers about your company’s presence. This can be done with a simple letter format, discussing any business updates, and upcoming events.
You might think that the effects of such a strategy in reinforcing your brand’s reach would have the same effect with traditional marketing press announcements and billboards. However, emailing your customers regarding business events, upcoming sales, redeemable vouchers, and weekly updates gives a more personal and customized interaction.
This gives your e-commerce initiatives a more human touch, which most entrepreneurs often forget when they transition to digital marketing. So, make sure to expand your email subscriber list by having it listed down when customers are done visiting your store.
Widen the Social Media Reach
Social media platforms like Facebook, Twitter, and Instagram, are undoubtedly the internet’s most visited and populated sites. This in turn serves as information highways that your e-commerce website can use to increase your organic traffic.
However, posting your created ads on social media platforms may pose a great risk if rushed. As these sites become channels for thousands of businesses, standing out in this competitive environment becomes much harder.
So, if you want to expand your reach through social media, make sure to find the right community, and customize your posts for them. You can use humour, visualizations, and hashtags that best define your brand and services.
Invest in Website Optimization
The success of your e-commerce engagement relies heavily on the quality of service that your website provides. In an online set-up, it stands as a proxy to a physical lobby or receptionist.
What your customer experiences as they get redirected to your site, becomes their first impression of your services and product as a company. It is then important to optimize the performance of your web pages by enhancing their loading speed, device compatibility, and on-page elements.
Additionally, SEO for SaaS businesses requires more attention and effort, since customers have a higher expectation of quality service from you, considering that your company is well-versed in online technical processes. So, make sure to double-check your meta-descriptions, title tags, backlinks, and more, during early development. You can also hire experts that offer custom SEO packages to help you with this.
Provide Solutions and Relevant Content
Creating engaging content for your target audience can be a tricky job. A simple informative article is not enough to keep their attention. Instead, you have to customize content that actually matters to them and their needs like how Palma Brava home furnishings & accessories are doing with their website.
Simply bragging about the wonderful services of your e-commerce will not encourage them to click. What will though, will be the solutions that they can use to help solve their concerns. Experts that offer SEO services for SaaS businesses can give advice and tips regarding this.
Subscribe to Google Ads Packages
With more than 1 billion people using Google daily, having your website listed on its results can open your e-commerce business to a bigger audience. This, however, is a double-edged sword, because it would mean that the businesses that are on it are just as much. Competing for that top SERP can be such a cutthroat environment.
Fortunately, Google has custom SEO packages through Google Ads that can help you boost your website’s performance, depending on the budget that you have. No matter how small your allocated SEO budget is, Google Ads can still help you generate organic traffic. Slowly but surely, you too can climb up the ranks.
Collaborate With Complimentary Services
Backlink building is a great way to establish connections with different companies, boost your website authority, and generate online traffic through redirection. This cross-promotion method is especially effective if you collaborate with services that complement your own.
So, if you have owned a clothing store the same as an online shop, Cassandra Elizabeth, it’s best to partner with a laundry shop. You can encourage customers to engage in this collaboration by offering mutual discounts and vouchers that customers can use. Experts that offer SEO services for SaaS businesses will offer support and advice regarding backlink building.
Find a Suitable Online Forum
Randomly posting on unrelated sites will not get you more traction, and it will just ruin your website’s performance as your bounce rate will increase. In e-commerce, branding works best if you target a specific audience and community.
Doing so can help you produce better content that resonates with them. In the online format, these communities are usually found in specific forums and pages, which contain insightful information and data that you can use for your future campaigns.
Instagram influencers and YouTubers are the new celebrities of the digital age. With their content and close relationship with fans, having them advertise your business can have more impact compared to A-list celebrities that most people don’t connect with.
So, if you’re looking for a brand ambassador, try contacting influencers that can spread awareness about your services and products. Try offering sponsorships and make sure that your company messages and values align with them.
The goal of these testimonials is to encourage audiences to trust your products by showing them that these influencers approve of them too.
Breaking the mould and standing out amongst competitors is the best way to get your e-commerce website noticed by your audience. With so many posts and content published every day, it can be easy to get lost in the pile.
The only way to get out of there is to appeal to both audiences and search engine algorithms. By using these tips, you can have a better chance of sticking out by prioritizing both the technical and social aspects of advertising.