Includes 7 techniques for choosing fonts in design when we need to use fonts in design What do we need to know? How do you use it to be beautiful? No more wasting time choosing fonts for a long time.
The selection and placement of fonts is also another matter that designers have to pay great attention to and meticulously. and selection Matching the right fonts is a rather time-consuming process. The selected font must be appropriate for the job. and also need to encourage the overall picture of the work to look good outstandingly beautiful If not, then a well thought out design. It may be reduced to beauty just because the fonts are not matching. What font selection criteria should be considered? Let’s go and see.
Table of Contents
Get to know the class of the font first. what’s there And how are each different?
Serif is a font that is oriented. A font’s footer is a stroke that is at the base or at the end of the line. Sometimes referred to as the Roman font, it originates from a text inscribed on stone during the Roman Empire in the 18th century.
sans serif font is a non-linear font. Also known as Gothic fonts (Gothic), as opposed to Serif, which has a footer because the word sans comes from the French word without (without), a class that looks simple. Look clean and have the same width. It is the type that is widely used today.
The written script originated around the 17th century, during which time it was written using a nib or a brush. The writing method was dipped in ink (dip pen), giving a feeling of delicacy, luxury, and formality, which was divided into
Formal scripts are formal writing used for invitation cards or diplomas.
Casual scripts are delicate. look unofficial make fun but still luxury
Modern is a modern font that has been developed since the 18th century. It is a crisp and stylish font. In line with advances in printing technology Easy to read lines Good form to use for headlines. or can be used in the content Well-known modern fonts are Helvetica, Futura, Avenir.
Monospace evolved from the use of typist where all spaces are equal. Later it was developed for use in computer typography that is easy to read and comfortable on the eyes. Popular test fonts are Courier, Myriad.
Decorative design for decoration or display use. It became popular in the 19th century and is widely used in posters and advertisements. Designer William Morris has been developing the Troy typeface for printing since around 1891 and has developed for a wide variety of uses.
Selection of fonts by class
Use different fonts but belong to the same class. When you click to select a font, click Filter to display a classification of Font Class. When clicking Filter, the program will display a font class that is all of the same class to choose from. For example: Use Lucida fonts with Lucida Sans or Meta with Meta Sans. Use font pairs across classes to balance weights. will help promote beauty This is suitable for use in tasks that require distinctive content, such as using a text headline, using Bowlby One fonts, and Roboto fonts in the text body.
Don’t use too many different fonts.
Should choose only 2 to 3 fonts based on the suitability of the text components of the work such as Headline, Sub-headline, Text body.
Choose fonts to match the context of the content.
You need to know where your text will appear, such as your website, brochures, billboards, and who will read it, children, teens, or seniors. It is important to consider carefully when you are deciding on a font based on the context of the content. This will help determine the direction (Direction) weight of the font. The timing of the font placement is more accurate.
Leave space for the font to be easy to read and stand out.
Do not place the fonts tightly together. Leaving space makes reading easier on the eyes.
Consider priorities and the structure of the content
Emphasize importance and design elements to capture the user’s attention as much as possible. By carefully considering where to make a prominent point, focus on that point. In particular, the title must use fonts that are distinctive, different, and eye-catching to instantly grab the reader’s attention. and gradually shifted the priorities down by using alphabetical order, large, medium, small, using a high-light method or using an accent color
Choose fonts that are appropriate for the content.
The selection of fonts for the work must be similar or related to each other. To put it simply, if you’re designing a work dating back to the 1920s, the font style used in that era is certainly unique when you read it. Knowledge of design history is another subject that designers should study for the benefit of their work. Because broader knowledge increases our scope of work.
Try out of the box with some new techniques.
After working for a while, dexterity and accuracy began to increase. out of the box Break from the old pattern, try new techniques, adjust this a bit, change that a bit. You may find a new, more wow way. Or get a lot of strange ideas to create in your work.
It’s good to have rules or manuals on how to standardize it. But don’t stick to the stereotype too much. 1+1 equals 2. But there are other numbers that add and subtract and get the same result. The same pattern will make your work boring. nothing new Going out of the box and looking for other resources Or studying other people’s work and considering the advantages and disadvantages and applying the advantages of other people’s work.