4 Reasons to Claim Your Online Business Profiles
There is no question when it comes to the importance of search engines in finding information. When you talk about local search, Google leads the market in Australia by a whopping 94%.
The local scene in the Land Down Under is fantastic. Both Aussies and tourists often go online to search for local restaurants, bars, scenic spots or a specific service when needed. This explains how Perth SEO services make local SEO an essential part of every digital marketing strategy. If you don’t optimise your website for local search, you lose out on the significant number of people who can possibly increase your conversion.
Perth is one of the fastest-growing economies in Australia. This has made the competition in this area more challenging. In this digital era, you need the best digital marketing strategies to stay on top of the game.
So, what’s the best way to get ahead when a local search is in question?
One of the most effective ways to optimise your website for local search is by claiming your online business profiles, especially Google My Business. Here are four reasons why:
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Online Business Profiles are Highly Visible
Online business profiles like Google My Business lets your business appear in maps and local pack listings. Thus, it makes you more visible and increases brand awareness.
Appearing in Google Maps and the Local Pack gives your business a massive advantage because it is shown on the first page of Google’s search results.
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It is a Cost-Effective Way to Optimise for Local Searches
Google My Business is free. But more than its cost-effectiveness is its ability to help you reach business goals. There are also other business profiles that come with a price. Unfortunately, a hefty price beats the purpose of digital marketing, especially if the tool is not used to its fullest.
With Google My Business, having an online presence is free and easy. But, more importantly, it is efficient in getting local businesses and start-ups into the online world. Plus, it is easier for potential customers to discover your business and get the information they need.
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People Instantly Get the Information They Need
Business profiles display essential information about your business without having to dig deeper into the page. This information includes the contact numbers, the exact location on the map, operating hours, and star rating. Having these details shown already allows online searchers to find what they need with just one look, which is very convenient.
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Online Business Profiles Improve Your Ranking
Online business profiles, especially Google My Business, let customers leave feedback about their experience with your products or services. Such reviews are powerful elements that can push you up the ranking on search engine results pages. In fact, a study revealed that online reviews make up 10% of how results are ranked.
Thus, claiming your Google My Business and other business profiles is necessary if you want your business to rank higher in Google. When clients give you positive feedback, you improve in the local SEO scene and increase your conversions.
Local SEO is important not just in Australia but also in the rest of the world. If the Perth SEO services your company hires manage to develop the best strategies for your local SEO, the benefits your business gains will surely be tremendous. Your audience will find what they need, and you get conversions. It’s a win-win situation.
So, let the best SEO agency help both Aussies and tourists discover your business today.
